||June 13, 2006|
The heat pump dryer of the well known German trademark Blomberg which was acquired by Arçelik A.Ş. in 2002 is selected as the “Best Buy” by “Test Achats/Test-Aankoop”, the periodical publication of Belgium Consumers Association, in June 2006.
The heat pump dryer model TKF 1350 S of Blomberg which is one of the major white goods manufacturers and operates under the umbrella of Arçelik A.Ş. is selected as the “Best Buy” in Belgium by its prevailing technological specifications and power efficiency that it offers to its customers.
Thanks to its “Super A” power consumption level, the dryer with heat pump of Blomberg which is an ambitious brand in design and technology consumes less power of 43% compared with all other C class driers in the market.
To pass this test, which is performed periodically by experts on white, goods have become an important success criterion for the brands. In this research at where three individual programs, namely wool fabrics ready to put into wardrobe, wool fabrics ready to iron and synthetic fabrics ready to put into wardrobe are tested, criteria such as program sensitivity, drying period, energy consumption, noise level and safety of the machines are also investigated. Whether the machines offer ease of use for physically handicapped persons is among important issues tested.
Gündüz Özdemir, the General Manager of Arçelik A.Ş., has stated in his comment about the success of Blomberg branded dryer that “In order to increase the production capacity of dryer manufacturing lines of our Istanbul Çayırova Facility to 800,000 pcs/year we decided to move these lines to company’s estate in Tekirdağ Çerkezköy Industrial Zone with an additional investment of 25.6 million Euros. Because, we think that there is a very serious potential at this segment. Although we newly entered into one of the most important distribution channels in Belgium with our Blomberg brand, our product’s success in such an important test indicates that we are on the right course.”
Blomberg dryer, which was awarded with the “Eco Top Ten” award by the German Eco Institute due to its superior quality and energy efficiency, has also been awarded with “Innovation” award in Plus X, one of the most reputable competitions of Europe, in the same year. ‘Stiftung Warentest’, one of the most important consumer magazines in Germany, selects the same product as the “Best Buy” thanks to its energy saving up to 43%.
Note for the Editor:
About Arçelik A.Ş.
Arçelik A.Ş., operating in Durables Consumption sector with its production, marketing and after-sales services, was founded in 1955. With 11.000 employees worldwide, 8 production plants, 15 sales and marketing companies worldwide and with its 9 brands (Arçelik, Beko, Altus, Blomberg, Elektra Bregenz, Arctic, Leisure, Flavel and Arstil), Arçelik A.Ş. provides products and services to its consumers in more than 100 countries. As one of the leading companies of Koç Group, Arçelik A.Ş., provides consumers with 75 million products in global market, collects international awards in various criteria with its innovations, high technology, design and production plants. Arçelik A.Ş., operating with the synergy of Koç Holding’s vision of being a global player, targets an annual turnover of 3.5 billion Euro for 2006. For more detailed information about Arçelik A.Ş. and its products, you may visit www.arcelikas.com .