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Blomberg Has Been Appointed as The B2C Superbrand 2006 in Denmark

January 27, 2006

While targeting to be one of the major players in household appliances sector, the premium brand Blomberg shares its ultimate experience of more than hundred years not only with its tailor made solutions but also with a stylish design.

Blomberg creates new international impulses in the household appliance industry. The brand has launched its new product range internationally with freestanding and also built-in appliances effectively in the year 2004. Since then, Blomberg products have been awarded for their high technical standards and the outstanding design several times. Characterized with its exceptional design supported by the new technologies in control, cooking, drying and washing systems, safety and environment care, Blomberg household appliances’ interactive solutions shall be the consumer’s passion ensuring the best possible results that they have ever experienced. Elegance of design is extended to the choice of colors offering aluminum, stainless steel, white-aluminum and white-black solutions fitting to all living areas. Offering a whole family line of products that share common style; Blomberg freestanding and Built-in collections give freedom to choose perfect combination of appliances for living areas so that consumers can create perfect harmony at home.

On the basis of an analysis, made by Research International among 2100 people, combined with estimations from the Danish B2C Superbrand Council consisting of 18 prominent and acknowledged experts, Blomberg has been chosen to be among one of the strongest B2C brands in Denmark. Only a minor part of the incredibly many consumer brands in Denmark have been taken into this exclusive group.

Blomberg has an experience of exceeding 100 years and origins from Germany. The brand was introduced in Denmark in 1981, and through the years, it has launched many kitchen news such as built-in ovens with fan heating, induction hobs, pyrolitic ovens, and recently a whole new range of both built-in and freestanding appliances, which were designed by the world famous German designer Hartmut Esslinger from Frog Design. At the same time the company cared for the reduction of energy consumption and high technical standards with its large Research & Development department. The result is innovative technology, excellent quality with stylish design of Blomberg washing machines; dryers, refrigerators/freezers, cookers and dishwashers provide the consumers for the requirements of household chores.

About Blomberg
Blomberg relies on the know-how of one of the biggest household manufacturing company in Europe, Arçelik A.Ş., which has a production capacity of 11 million units per annum, meeting the most compulsory standards (ISO 9001 and ISO 14001 – SGS). Blomberg shares its ultimate experience of more than hundred years not only with its solutions but also with the state-of-art stylish design. This stylish and attractive Blomberg design is characterized by authenticity and timelessness and represents signature elements of the brand.

Additional information on Blomberg and its products can be found on the web at

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